A spin doctor is a person who works in public relations and is tasked with manipulating or "spinning" information to create a favorable narrative for their client or organization. Their job is to shape the public's perception of a particular issue, individual, or event in a way that benefits their client.
Spin doctors use various techniques such as selective presentation of facts, framing, and messaging to influence public opinion. They may also engage in damage control and crisis management to mitigate negative publicity.
Spin doctors are commonly employed by politicians, corporations, and public figures to help manage their public image and reputation. However, their tactics have been criticized for being manipulative and deceptive, as they often prioritize creating a positive image over presenting the whole truth.
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